MidWest Specialty

Marketing for the Specialty Food Industry

Coming Soon! A new specialty food broker for the Midwest, MW Specialty will be covering retail and food service sales channels. Additionally, MWS has a nationwide brokerage system to bring your product from idea, to retailer, to chef. Contact Theresa Cool at tcool@mwspecialty.com. 630.621.2070 

We're Food People....

with culinary-work histories & business backgrounds in all phases & capacities of the specialty food industry - salespeople & marketers - importers & brokers - manufacturers & distributors - retailers & merchandizers - cooks & bakers - dining managers & foodservice operators - guild founders & entrepreneurs.

Our unique capability to draw upon our FoodLuxe team's proven sales processes, market strategy programs, customer network & logistics expertise, enables us to transform your delicious idea into a meticulously-crafted specialty food brand - in the right package - on the right shelf - in the right kitchen - on the right table in every major U.S. market... & all over the world. 

Bill Hero 3.jpg

Bill McKenna

Co-Director - FoodLuxe

Founder/President - McKenna Marketing, Inc.

Co-Director - Cardoos Marketing

Co-Director - MidWest Specialty

  • Entered the foodservice distribution industry in 1982.  
  • Established McKenna Marketing, Inc. in 1995, to represent top-quality national specialty food brands in all major U.S. markets, from small independent shops to chains.
  • Industry-recognized cheese authority, instrumental in developing the American artisan cheese category in U.S. & international markets.
  • Past President - American Cheese Society; Board Member - 12 years, Member - 21 years
  • Advisory Board Member - Vermont Farmstead Cheese Co.
  • CCA Instructor
  • NASFT Panel Consultant
  • Noted source & spokesman for specialty food industry publications 


Theresa Cool

Co-Director - MidWest Specialty

  • A Chicago native, Theresa is responsible for the day to day management for the team and sales strategy
  • 20 years experience in the Specialty Food Industry
  • 13 years as regional broker in the Chicago-land market
  • 7 years experience managing busy Chicago bakery
  • Led Specialty Cheese Educational events for retail, food service and distributor clients 
  • Principal Manager for 7 clients developing marketing strategy, executing sales initiatives and managing trade spending